Privacy Policy
and Terms and Conditions

BOULDER VALLEY GASTROENTEROLOGY, DBA GASTROENTEROLOGY OF THE ROCKIES

Privacy Policy for SMS Messaging
Effective Date: 10/31/2025

 

This Privacy Policy explains how BOULDER VALLEY GASTROENTEROLOGY, DBA GASTROENTEROLOGY OF THE ROCKIES and the HEMORRHOID CENTER OF COLORADO (“we”, “us”, or “our”) uses and shares the personal information we collect when you use our website (“Website”). This Privacy Policy does not apply to information we may collect about you through other means, such as in our practice locations or at in-person events.

Introduction
At Gastroenterology of the Rockies, protecting your privacy is our priority. This Privacy Policy explains how we collect, use, and safeguard your information when you opt into our SMS program. By enrolling, you agree to these terms, which comply with the 2025 Telephone Consumer Protection Act (TCPA), Campaign Registry requirements, and CTIA Best Practices.

 

Changes to the Website Privacy Policy

We may update this Policy as laws evolve. Material changes will be communicated on our website. Continued use after updates constitutes acceptance. We encourage you to check this page regularly to stay current on our privacy practices. 

A Note About Your Health Information

This Privacy Policy does not address our privacy practices concerning any protected health information we collect as covered entities under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), including protected health information collected through the Website; we address those practices in a separate HIPAA Notice of Privacy Practices Privacy-Policy-HIPPA-2025-1.pdf

The Categories of Personal Information We Collect

We may collect the following categories of personal information about you:

  • Contact information, such as your name, mailing address, email address, and phone number.
  • Phone Number: The mobile number you provide to receive SMS messages.
  • Demographic information, such as your date of birth and zip code.
  • Professional information, such as your employment and educational history.
  • Internet activity information, such as your IP address, name of the network domain you use to access the Internet, your browsing history, the type of operating system you use, and information about your interactions with the Website.
  • Mobile device and/or tablet activity information, such as the type of mobile device or tablet you use, your mobile device or table ID number, IP address, and the type of operating system you use.
  • Message Interaction Data: Delivery and engagement metrics (e.g., delivery status, response keywords).
  • Consent Records: Timestamps and methods of opt-in (web form, keyword, verbal, or paper).
  • Other information you choose to provide, such as information you provide when you contact us.

The Sources of Your Personal Information

We collect your personal information from different sources, including through:

  • Our interactions with you, such as when you contact us, set up a billing account, request information from us, or apply for a job or volunteer position.
  • Cookies and other automated technologies, which are deployed on various pages of the Website.
  • Third parties, such as business partners and public sources.

How We Use Your Personal Information

We may use each category of personal information listed above for the following purposes:

  • Communicating with you. We use your personal information to respond to your communications, send you information on our products and services, and contact you regarding you upcoming appointments, billing, test results, insurance estimates, or other office or procedure notifications and professional opportunities.
  • Improving our products and services. We use your personal information to understand how our Website is used, improve the quality of the Website and the user experience, and develop and improve our products and services.
  • Consider you for employment or volunteer position. If you apply for a job or volunteer position with us, we use your personal information to evaluate your candidacy for the position you applied for or other positions.
  • Complying with legal obligations. We use your personal information to comply with legal requirements, including requests from law enforcement and court orders. We may also use your information to exercise and defend our legal rights.
  • Security and fraud protection. We use your personal information to maintain the security of the Website and to prevent fraudulent, malicious, or illegal activity.

One-to-One Consent Requirement 

Under the January 2024 FCC ruling, opt-in consent applies solely to Gastroenterology of the Rockies. We do not share your consent with third parties or affiliates unless you expressly agree.

How We Disclose Your Personal Information

We disclose your personal information under the following circumstances:

  • Service providers. We may disclose this personal information with companies that provide services to us, such as technology and software providers. We use strict confidentiality regarding SMS delivery.
  • Corporate transactions. We may transfer your personal information in the event that we are involved in a merger, acquisition, sale of all or a portion of our business or assets, or other similar transactions.
  • As required or permitted by law. If we believe it is appropriate or necessary, we may disclose your personal information to (i) comply with any applicable statute, regulation or other law, order, or legal process; (ii) protect our rights, property, or safety, and those of our business partners or others; (iii) enforce policies and procedures; and (iv) pursue damages or other remedies; and/or (v) respond to an emergency.
  • With your consent. We may otherwise disclose your personal information if we have your consent.

We may also create and share de-identified or aggregate information in our discretion.

Cookies and Similar Technologies

We use cookies, pixels, and other data collection technologies to collect your information. “Cookies” are small text files that are sent to your web browser or device hard drive to store information. We use cookies and related technologies to improve your experience while using the Website and browsing the Internet. While the cookies we may use change from time to time, they generally fall into one of the following categories:

  • Strictly necessary cookies. These cookies are strictly necessary in order for you to use the Website, load and view content, and access your account.
  • Functionality cookies. These cookies help us remember you and personalize features and content for you on the Website.
  • Preference cookies. These cookies allow us to capture and store your information privacy related preferences (e.g., your opt-in and opt-out), account settings, and certain login information.
  • Analytics cookies. These cookies help us and our service providers compile statistics and analytics about platform users, including traffic, usage, demographic, and trend data, which will enable us to understand how users engage with our Website.  
  • Advertising cookies. These cookies will display advertising on the Website and on third-party websites and services. Some of these advertisements may be interest-based, meaning that they are tailored to your interests or behaviors on the Website or on other websites. 

Certain of the pages on the Website may also include social sharing widgets, like the Facebook Like button. These features may collect your IP address, which page you are visiting on the Website, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on the Website. Your interactions with these features are governed by the privacy statement of the companies that provide them.

To learn more about cookies and similar technologies, please visit https://allaboutcookies.org/. Most web and mobile device browsers automatically accept cookies and you can change your browser to prevent that or to notify you each time a cookie is set. You may also choose to opt out of receiving interest-based advertising by visiting the Network Advertising Initiative’s Opt-Out Tool. 

Opting Out of Marketing Emails

We may send you emails with marketing or other promotional content. If you do not want to receive marketing emails from us, you may unsubscribe by clicking the “Unsubscribe” link that appears in the marketing emails that we send. Alternatively, you may contact us using the information that appears in the “Contact Us” section. Please be aware that, even if you unsubscribe from emails, you might continue to receive emails from us concerning legal matters and other important topics. 

Opting out of marketing emails does not affect your rights under the Colorado Privacy Act to opt out of targeted advertising or the sale of personal data.

Opting Out of Text Messages
If you have opted in to receive text messages from us, you can opt out at any time by replying “STOP” to a message you receive. After you send “STOP,” we may send a confirmation message to verify your opt-out. You will not receive further marketing or promotional texts from us after that point.

Opting out of marketing texts does not affect your rights under the Colorado Privacy Act to opt out of targeted advertising or the sale of personal data.

National Do Not Call Registry (DNC) protections apply to SMS; we honor existing DNC registrations unless you expressly opt in.

Please note that you may still receive non-marketing messages related to your care, appointments, or other service-related matters, as permitted by law. If you have questions or need help with text communications, contact us using the information in the “Contact Information” section.

State Privacy Rights and Disclosures

Certain states, such as Colorado, provide individuals different privacy rights related to personal information. These privacy rights depend on the state where you reside. Outlined below are some privacy rights that may apply: 

  • Right to know. You may have the right to confirm if we are processing your personal information and have access to the information we have collected, used, disclosed or sold.
  • Right to correct. You may have the right to correct inaccuracies in your personal information.
  • Right to delete. You may have the right to request deletion of your personal information that we have obtained.
  • Right to data portability. You may have the right to receive a copy of your personal information in a portable and readily usable format.
  • Right to appeal. You may have the right to appeal our decision if we deny your request to exercise one of the above privacy rights.
  • How to Submit a Request. Colorado residents may submit a request to exercise these rights using the contact information listed below. We will respond within 45 days, with one possible 45-day extension if needed.

Sensitive Data and HIPAA

Most health information collected through our services is protected under HIPAA and is exempt from the Colorado Privacy Act (CPA). For personal information collected outside of treatment, such as website analytics, newsletters, or marketing, we will handle it in accordance with the CPA, including honoring your rights to access, delete, or opt out.

Notice to International Users

The personal information we collect about you will be stored in the United States and shared with third parties located in the United States and elsewhere in the world. The laws in the United States may differ from those in your home country. When we transfer your personal information from your local jurisdiction to the U.S. and other countries, we take steps to ensure such information is transferred in compliance with applicable data protection laws.

How We Protect Your Personal Information

We have security policies and technology in place designed to prevent the loss, misuse, and alteration of the personal information under our control and use commercial applications to secure and protect such information. However, while we employ strong security measures to protect the personal information under our control, it is impossible to completely guarantee the security of your personal information. We encourage you to exercise caution when sharing your personal information on the Internet. Reasonable measures are in place to protect your data, though no system is infallible.

How Long We Retain Your Personal Information

We will retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless required to do otherwise by applicable laws. Criteria we will use to determine how long we will retain your personal information include whether we need your personal information to (i) provide you with products or services you have requested, (ii) maintain our relationship with you, (iii) fulfill a legal or contractual obligation, and (iv) satisfy another business purpose.

Linking to Other Sites

The Website may include references or links providing direct access to other Internet sites of third parties. We are not responsible for the data collection or privacy practices of any third party. If you visit a third party’s linked website, the privacy practices will be governed by that website’s privacy policy and not by this Privacy Policy. To ensure your privacy is protected, we recommend that you review the privacy policies of any Internet site you visit.

Third Party Social Media

In the event you register your information through a third-party social media service or grant us access to this information, we may collect information from the third-party social media service. This includes, but is not limited to, your name, email address, age, birthday, activities, and contacts linked to your account.

You may intentionally or unintentionally share additional information through your third-party social media service account, including if you click on social media advertisements, share your personal information, or request information from us about procedures, treatments, and other inquiries. 

When you choose to provide this type of information to us, you are giving us permission to use, share, and store your information in accordance with this Privacy Policy.  

Our social media opt-out process is summarized above in the Opting Out of Marketing Emails section. 

Do Not Track Signals

Some web browsers include a “Do Not Track” feature that signals to websites that a user does not want their internet activity tracked. While we respect your privacy, these signals are not standardized or legally binding. For that reason, we do not currently recognize or respond to Do Not Track signals.

Instead, Colorado residents can exercise their privacy rights under the Colorado Privacy Act, including opting out of targeted advertising or the sale of personal data, using recognized mechanisms such as Global Privacy Control (GPC).

Children’s Privacy

The Website is intended for a general audience and not intended for or directed at children under the age of 13. We do not intend to collect or disclose personal information as defined by the U.S. Children’s Online Privacy Protection Act (“COPPA”) from minors under the age of 13 without parental consent.

Contact Information

If you have questions about this Privacy Policy or concerns, please contact:

Gastroenterology of the Rockies
Attention: Privacy Officer
382 S Arthur Ave, Suite 100
Louisville, CO 80027

Phone: (303) 604-5000
Fax: (720)890-0364
Email: privacyofficer@gastrorockies.com

National Do Not Call Registry

https://www.donotcall.gov

Accessibility

This privacy policy is accessible for individuals with disabilities. You can request this information in an alternate format by contacting us through our privacy officer email link above.  Please mention “Privacy Policy Request” in the subject line.

 

BOULDER VALLEY GASTROENTEROLOGY, DBA GASTROENTEROLOGY OF THE ROCKIES

SMS Terms and Conditions

Effective Date: 10/31/2025

 

Introduction

By joining our SMS program provided by Gastroenterology of the Rockies you agree to receive recurring text messages (notifications, updates, and reminders) on the number you provide, under these Terms that adhere to TCPA (2025) and CTIA Best Practices.

  1. Opt-In Consent

In accordance with the 2025 TCPA guidelines, your participation in our SMS service requires explicit one-to-one consent. This means that by opting in, you consent to receive messages from Gastroenterology of the Rockies only. Consent cannot be shared with other companies or third-party entities without your direct approval.

To join our SMS program, you may opt in through the following methods, in compliance with the 2025 CTIA Guidelines:

  1. Web Form: Provide consent by checking a clearly labeled checkbox explicitly stating SMS program enrollment during the opt-in process.
  2. Verbal Consent: Offer verbal consent by clearly agreeing to SMS participation after being read a compliant SMS consent disclosure.
  3. In-Person Paper Form: Sign or complete a consent form that includes a dedicated section with clear language outlining SMS consent.
  4. Message Frequency
    You will receive no more than 3-5 a day unless for urgent notifications. Standard carrier rates apply.
  5. Opt-Out Process
    Reply “STOP” any time to end messages. To receive support instructions; or (303) 604-5000 or Email: marketing@gastrorockies.com 
  6. Terms of Consent
    Your consent is voluntary and not a condition of purchase. You may receive informational messages as described at opt-in.
  7. Privacy Policy
    Your mobile number and interaction data are governed by our Privacy Policy at Privacy Policy and Terms and Conditions – Gastroenterology of the Rockies. Data is used solely for SMS delivery purposes.
  8. Message & Data Rates
    Standard rates may apply per your carrier plan. Gastroenterology of the Rockies is not liable for carrier charges.
  9. Record-Keeping & Compliance
    We maintain detailed logs of opt-ins/opt-outs (dates, times, methods) to satisfy TCPA 2025 proof-of-consent requirements.
  10. Changes to Terms
    We reserve the right to update these Terms. Significant changes will be sent via SMS or posted online. Continued participation implies acceptance.
  11. Disclaimers & Liability
    Message delivery depends on carrier networks; we cannot guarantee uninterrupted service or delivery times.

Contact Information
Gastroenterology of the Rockies
382 S Arthur Ave, Suite 100
Louisville, CO 80027

Phone: (303) 604-5000
Fax: (720)890-0364
Email: marketing@gastrorockies.com